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Meet Our Financial Experts

Dedicated professionals committed to transforming how Canadians approach personal finance through education, innovation, and personalized guidance.

Leadership Team

Our leadership brings together decades of experience in financial services, education technology, and personal finance coaching to create meaningful change in people's financial lives.

Michael Chen, Chief Executive Officer

Michael Chen

Chief Executive Officer

With 15 years in financial services across Toronto and Vancouver, Michael founded Maoripluss after recognizing the gap between traditional banking advice and what everyday Canadians actually need. He holds a CPA designation and previously led digital transformation at two major credit unions. Michael believes financial literacy should be accessible, practical, and tailored to real-life situations rather than textbook scenarios.

Sarah Thompson, Head of Education

Sarah Thompson

Head of Education

Sarah transforms complex financial concepts into engaging, understandable content that actually sticks. Before joining Maoripluss in 2023, she spent eight years developing curriculum for Canada's largest financial literacy programs. Her approach focuses on behavioral change rather than just information transfer — because knowing what to do and actually doing it are two very different things. She's particularly passionate about helping young professionals navigate their first major financial decisions.

Jennifer Rodriguez, Director of Client Success

Jennifer Rodriguez

Director of Client Success

Jennifer ensures every Maoripluss member gets personalized support on their financial journey. She brings a unique perspective from her background in both financial planning and adult education. What sets her apart is her ability to meet people where they are — whether someone's dealing with debt stress, planning for their first home, or figuring out retirement savings. Jennifer leads our coaching team and personally reviews every major program update to ensure it serves real client needs.

Collective Expertise That Makes a Difference

Our team combines practical experience with academic knowledge, but more importantly, we understand the emotional side of money management. We've helped thousands of Canadians move from financial stress to financial confidence through personalized education and ongoing support.

12,000+ Members Coached
95% Success Rate
50+ Years Combined Experience
24/7 Member Support

What Drives Us Forward

Beyond expertise and experience, these core principles guide everything we do and every decision we make for our members.

1

Real-World Focus

We don't teach theory in a vacuum. Every strategy, tool, and piece of advice is tested in real Canadian contexts with real budget constraints and life situations. If it doesn't work for busy professionals juggling multiple priorities, we don't recommend it.

2

No Judgment Zone

Money mistakes happen to everyone — including our team members. We create a supportive environment where people can be honest about their financial challenges without fear of judgment. Progress matters more than perfection, and every small step counts.

3

Personalized Approach

Cookie-cutter financial advice rarely works because everyone's situation is different. We take time to understand individual goals, constraints, and preferences before making recommendations. What works for one person might not work for another, and that's perfectly fine.

4

Long-Term Partnership

Financial wellness isn't a one-time achievement — it's an ongoing journey. We're committed to supporting our members through life changes, market fluctuations, and evolving goals. Your success is our success, and we measure it in years, not months.